Video Production | Sheffield

How to revive a mission and vision state...

Posted by Joe McCormack in Video Production on April 6, 2010 | No Comments

Many organizations exhaust tremendous energy in crafting mission, vision and value statements. These efforts are important and necessary to define who you are, where you are going, and what you want to be. Unfortunately, many of these statements are rendered practically worthless given that they are “word-smithed” to death and are basically inaccessible to an...

Hybrid-Flash/video narrative sample...

Posted by Joe McCormack in Marketing Insights, Video Production, Visual Narratives on January 6, 2010 | No Comments

The art of visual storytelling requires not only creating an interesting narrative flow but also the right combination of imagery, movement, music and text to sustain someone’s attention for a short time. Visual narratives do that with few words and a lot of motion. I recently ran across an example that we would classify as a Hybrid - Flash/video narrative because it uses...

Sheffield completes 130th short-form vid...

Posted by admin in Marketing Insights, News, Professional Development, Video Production, Visual Narratives on October 7, 2009 | No Comments

Downers Grove, Ill., Oct 9, 2009 – Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, today announced its 130th short-form video since beginning in 2006, marking a media production milestone for the Chicago-based agency. Sheffield has developed a niche in corporate storytelling – communicating narratives in brief but...

Online video: a comprehensive roundup...

Posted by Joe Cleveland in Social Media & Public Relations, Technology, Video Production on January 19, 2009 | No Comments

As a result of the current explosion of online video content, there are countless Web sites devoted to creating, hosting, sharing and promoting online video. In fact, there are so many that it can be difficult to know which ones are really worthwhile. Thankfully, Mashable.com’s Video Toolbox provides a comprehesive review of more than 150 Web sites, platforms and resources for all...

Facebook and video...

Posted by Joe McCormack in Marketing Insights, Social Networking, Technology, Video Production on January 6, 2009 | No Comments

It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at...

Google redefines coach potato...

Posted by Charley Thornton in Marketing Insights, Social Media & Public Relations, Technology, Video Production on May 19, 2008 | No Comments

Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety. Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google page. Just think of all the...

Using a green screen in online video pro...

Posted by Joe Cleveland in Marketing Insights, Technology, Video Production, Visual Narratives on March 27, 2008 | 1 Comment

The green screen is a simple, cost-effective way to provide context and increase the production value for your online video. Sheffield Marketing’s Joe Cleveland shares some insights and...

Video lends new life to corporate market...

Posted by Joe McCormack in Marketing Insights, Technology, Video Production on November 27, 2007 | No Comments

Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects. In a Google era, people are developing a daily You Tube appetite for video. It’s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people are growing to expect video as a primary media...