Hulu: Redefining Internet TV...
Posted by
Joe Cleveland in
Technology on
October 9, 2008 |
No Comments
Hulu allows Web surfers to watch virtually any episode of their favorite TV shows in a user-friendly Web player – for free. Best of all, major television networks including FOX and NBC back the site. The secret to Hulu’s success was when founder and CEO Jason Kilar convinced Network television execs to re-think how their shows were syndicated. Read the full story in...
A wonderful technology told through a gr...
Posted by
Joe McCormack in
Marketing Insights, Technology, Visual Narratives on
September 8, 2008 |
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An easy-to-use desktop sharing tool.
The Jing Project offers an amazing presentation tool – for free – that allows you to easily capture content from your desktop and share it with others. What’s more appealing is the nice way that they package the explanation in an entertaining two-minute story. Watch here...
How to handle information overload...
Posted by
Joe McCormack in
Marketing Insights, Professional Development, Technology on
August 29, 2008 |
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There are ways to escape information overload.
The feeling of being buried by a constant deluge of information is becoming nearly universal. What is one to do about it? A few hints might be saying no more often to random impulses to check sources like email, mobile phones, instant messaging, Web sites, etc. Another way could be to go analog: choose to use a pen and a pad of paper vs. a...
Google redefines coach potato...
Posted by
Charley Thornton in
Marketing Insights, Social Media & Public Relations, Technology, Video Production on
May 19, 2008 |
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Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety.
Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google page. Just think of all the...
Rance Crain editorial – May 12th i...
There’s an interesting piece published in the May 12th issue of Crain’s Chicago Business (“Now more than ever, know what audience wants”) written by the president of Crain Communications about two small controversies related to marketing and media. One is a speech given by the editor of Folio magazine and the other is an article by Northwestern’s dean of...Grasping changes in media consumption...
Posted by
Joe McCormack in
Technology on
May 6, 2008 |
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In a recent speech, Microsoft CEO Steve Ballmer stated emphatically, “The future of the way people consume information, the way people socialize and connect is going to change a lot more in the next 10 years even than in the last 10. How you find information, how you consume it, how you share it and connect with your friends while you’re in the middle of that, how it gets...
Video traffic projected to cause Web sta...
Posted by
Joe McCormack in
Technology on
April 22, 2008 |
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An AT&T executive projects that the rapid growth of online video, particularly the use of high definition (HD) content, will cause the Internet to reach full capacity by 2010. AT&T’s Jim Ciccioni warned that “the surge in online content is at the center of the most dramatic changes affecting the Internet today. In three years’ time, 20 typical households will...
Brevity and humor: a recipe for online v...
Posted by
Joe Cleveland in
Strategy & Branding, Technology, Visual Narratives on
April 4, 2008 |
No Comments
Below is a video which summarizes Steve Jobs’ 90-minute presentation at Macworld 2008 in 60 seconds. This video makes two compelling arguments for today’s online video formula:
1. Brevity makes content easier to share. People just don’t have time to view lengthy content. Staying brief will ensure your content is more memorable to viewers.
2. Humor can help drive people to...
Using a green screen in online video pro...
Posted by
Joe Cleveland in
Marketing Insights, Technology, Video Production, Visual Narratives on
March 27, 2008 |
1 Comment
The green screen is a simple, cost-effective way to provide context and increase the production value for your online video. Sheffield Marketing’s Joe Cleveland shares some insights and...
Social bookmarking tools are a waste...
Posted by
Joe McCormack in
Marketing Insights, Social Media & Public Relations, Social Networking, Technology on
March 1, 2008 |
1 Comment
Digg, Del.ici.ous (did I spell that right, who cares?), and other tagging tools are supposed to do what? I’m not sure because I refuse to take the time to learn exactly why I should care or how they’re supposed to help me. One day they appeared on everyone’s blog like someone flipped a switch. My sense is that if I really needed them, then they would be more obvious...
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