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	<title>Sheffield &#187; Technology</title>
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	<link>http://sheffieldcompany.com</link>
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		<title>Google struggles with an elevator pitch for Wave, its next killer application</title>
		<link>http://sheffieldcompany.com/2009/10/28/google-struggles-with-an-elevator-pitch-for-wave/</link>
		<comments>http://sheffieldcompany.com/2009/10/28/google-struggles-with-an-elevator-pitch-for-wave/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 16:06:12 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Strategy & Branding]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=481</guid>
		<description><![CDATA[When Google boldly proclaims that its latest innovation &#8220;will kill e-mail and forever change online communication&#8221; yet they struggle to explain what it does, you have to wonder. Maybe it will be the next &#8220;killer app&#8221; but I find it amazing how even journalists cannot make sense of it. Check out the CNN video here: [...]]]></description>
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		<title>Is PowerPoint dead yet?</title>
		<link>http://sheffieldcompany.com/2009/08/12/is-powerpoint-dead-yet/</link>
		<comments>http://sheffieldcompany.com/2009/08/12/is-powerpoint-dead-yet/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 02:55:17 +0000</pubDate>
		<dc:creator>cthornton</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Power Point]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[PPT]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/?p=240</guid>
		<description><![CDATA[You don&#8217;t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented [...]]]></description>
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		<title>An easy way to share your presentations</title>
		<link>http://sheffieldcompany.com/2009/06/15/an-easy-way-to-share-your-presentations/</link>
		<comments>http://sheffieldcompany.com/2009/06/15/an-easy-way-to-share-your-presentations/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 01:45:29 +0000</pubDate>
		<dc:creator>JoeCleveland</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Presentation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Power Point]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[PPT]]></category>
		<category><![CDATA[Sharing]]></category>
		<category><![CDATA[Slide Show]]></category>
		<category><![CDATA[Slideshare]]></category>
		<category><![CDATA[Slideshare.net]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/?p=204</guid>
		<description><![CDATA[Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a lot [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bringing home the bacon – through blogging</title>
		<link>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</link>
		<comments>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 04:18:01 +0000</pubDate>
		<dc:creator>cthornton</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Age]]></category>
		<category><![CDATA[Information Age]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</guid>
		<description><![CDATA[Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America&#8217;s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income. But [...]]]></description>
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		<title>Sheffield Institute trailer</title>
		<link>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/</link>
		<comments>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 17:40:34 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[Internships]]></category>
		<category><![CDATA[Joe Cleveland]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Institute]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Sheffield Scholar]]></category>
		<category><![CDATA[Students]]></category>
		<category><![CDATA[Young Professionals]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=218</guid>
		<description><![CDATA[The Sheffield Institute helps students and young professionals break into the media and marketing industries through capstone projects with non-profits and academic institutions.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inside Message Mapping and Fluency</title>
		<link>http://sheffieldcompany.com/2009/02/12/inside-message-mapping-and-fluency/</link>
		<comments>http://sheffieldcompany.com/2009/02/12/inside-message-mapping-and-fluency/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 00:32:57 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[BrightCove]]></category>
		<category><![CDATA[Mapping]]></category>
		<category><![CDATA[Message Fluency]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Syntegrity Group]]></category>
		<category><![CDATA[Video Channel]]></category>
		<category><![CDATA[Video Sharing]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=225</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2009/02/12/inside-message-mapping-and-fluency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online video: a comprehensive roundup</title>
		<link>http://sheffieldcompany.com/2009/01/19/online-video-a-comprehensive-roundup/</link>
		<comments>http://sheffieldcompany.com/2009/01/19/online-video-a-comprehensive-roundup/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 22:26:55 +0000</pubDate>
		<dc:creator>JoeCleveland</dc:creator>
				<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Mashable.com]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Hosting]]></category>
		<category><![CDATA[Video Sharing]]></category>
		<category><![CDATA[Video Tools]]></category>
		<category><![CDATA[Web video]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=187</guid>
		<description><![CDATA[As a result of the current explosion of online video content, there are countless Web sites devoted to creating, hosting, sharing and promoting online video. In fact, there are so many that it can be difficult to know which ones are really worthwhile. Thankfully, Mashable.com&#8217;s Video Toolbox provides a comprehesive review of more than 150 [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook and video</title>
		<link>http://sheffieldcompany.com/2009/01/06/facebook-and-video/</link>
		<comments>http://sheffieldcompany.com/2009/01/06/facebook-and-video/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 01:00:23 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[MediaPost Publications]]></category>
		<category><![CDATA[Personal Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Sharing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2009/01/06/facebook-and-video/</guid>
		<description><![CDATA[It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at MediaPost.]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2009/01/06/facebook-and-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wordle</title>
		<link>http://sheffieldcompany.com/2008/12/11/176/</link>
		<comments>http://sheffieldcompany.com/2008/12/11/176/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 07:55:23 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Message]]></category>
		<category><![CDATA[Message Mapping]]></category>
		<category><![CDATA[Word Clouds]]></category>
		<category><![CDATA[Wordle]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2008/12/11/176/</guid>
		<description><![CDATA[Wordle is amazing. It shows how the words we use create &#8220;word clouds&#8221; and depicts how frequency of usage might be displayed visually. Visit Wordle]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2008/12/11/176/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ping.fm is a simple, yet powerful posting tool</title>
		<link>http://sheffieldcompany.com/2008/11/14/171/</link>
		<comments>http://sheffieldcompany.com/2008/11/14/171/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 02:28:12 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Ping]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Status]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Updates]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2008/11/14/171/</guid>
		<description><![CDATA[Ping.fm is a nice tool to aggregate how you post to all your social media sites. I recently saw that a friend of mine on Facebook was using it to keep his updates fresh. I checked it out and it allows you to post from your own ping.fm page and have it sent out to [...]]]></description>
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