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Google struggles with an elevator pitch ...

Posted by jmccormack in Marketing Insights, Strategy & Branding, Technology on October 28, 2009 | No Comments
When Google boldly proclaims that its latest innovation “will kill e-mail and forever change online communication” yet they struggle to explain what it does, you have to wonder. Maybe it will be the next “killer app” but I find it amazing how even journalists cannot make sense of it. Check out the CNN video here: Google Wave and a sketchy elevator...
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Is PowerPoint dead yet?...

Posted by cthornton in Marketing Insights, Professional Development, Technology on August 12, 2009 | 1 Comment
You don’t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented itself. An article in last week’s WSJ explores the topic yet...
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An easy way to share your presentations...

Posted by JoeCleveland in Marketing Insights, Professional Development, Social Media & Public Relations, Social Networking, Technology, Visual Narratives on June 15, 2009 | No Comments
Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a lot of sense with social communities such as LinkedIn and...
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Bringing home the bacon – through blog...

Posted by cthornton in Content Marketing, Marketing Insights, Professional Development, Technology on April 21, 2009 | No Comments
Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America’s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income....
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Sheffield Institute trailer...

Posted by jmccormack in Marketing Insights, Message Development, Professional Development, Social Media & Public Relations, Technology on February 20, 2009 | No Comments
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Inside Message Mapping and Fluency...

Posted by jmccormack in Marketing Insights, Message Development, Narrative Mapping, Technology on February 12, 2009 | No Comments
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Online video: a comprehensive roundup...

Posted by JoeCleveland in Social Media & Public Relations, Technology, Video Production on January 19, 2009 | No Comments
As a result of the current explosion of online video content, there are countless Web sites devoted to creating, hosting, sharing and promoting online video. In fact, there are so many that it can be difficult to know which ones are really worthwhile. Thankfully, Mashable.com’s Video Toolbox provides a comprehesive review of more than 150 Web sites, platforms and resources for all...
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Facebook and video...

Posted by jmccormack in Marketing Insights, Social Networking, Technology, Video Production on January 6, 2009 | No Comments
It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at...
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Wordle...

Posted by jmccormack in Marketing Insights, Message Development, Narrative Mapping, Technology on December 11, 2008 | No Comments
Word clouds and message mapping meet - a Sheffield dream Wordle is amazing. It shows how the words we use create “word clouds” and depicts how frequency of usage might be displayed visually. Visit...
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Ping.fm is a simple, yet powerful postin...

Posted by jmccormack in Marketing Insights, Social Networking, Technology on November 14, 2008 | No Comments
Ping.fm is a nice tool to aggregate how you post to all your social media sites. I recently saw that a friend of mine on Facebook was using it to keep his updates fresh. I checked it out and it allows you to post from your own ping.fm page and have it sent out to dozens of sites like LinkedIn, Twitter,...
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