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		<title>An easy way to share your presentations</title>
		<link>http://sheffieldcompany.com/2009/06/15/an-easy-way-to-share-your-presentations/</link>
		<comments>http://sheffieldcompany.com/2009/06/15/an-easy-way-to-share-your-presentations/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 01:45:29 +0000</pubDate>
		<dc:creator>JoeCleveland</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
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		<description><![CDATA[Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a lot [...]]]></description>
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		<title>Facebook and video</title>
		<link>http://sheffieldcompany.com/2009/01/06/facebook-and-video/</link>
		<comments>http://sheffieldcompany.com/2009/01/06/facebook-and-video/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 01:00:23 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[MediaPost Publications]]></category>
		<category><![CDATA[Personal Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Sharing]]></category>
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		<description><![CDATA[It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at MediaPost.]]></description>
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		<title>Ping.fm is a simple, yet powerful posting tool</title>
		<link>http://sheffieldcompany.com/2008/11/14/171/</link>
		<comments>http://sheffieldcompany.com/2008/11/14/171/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 02:28:12 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Facebook]]></category>
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		<description><![CDATA[Ping.fm is a nice tool to aggregate how you post to all your social media sites. I recently saw that a friend of mine on Facebook was using it to keep his updates fresh. I checked it out and it allows you to post from your own ping.fm page and have it sent out to [...]]]></description>
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		<title>Social media: traditional agencies just &#8220;don&#8217;t get it&#8221;</title>
		<link>http://sheffieldcompany.com/2008/04/03/social-media-traditional-agencies-just-dont-get-it/</link>
		<comments>http://sheffieldcompany.com/2008/04/03/social-media-traditional-agencies-just-dont-get-it/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 19:38:33 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Strategy & Branding]]></category>
		<category><![CDATA[Adweek]]></category>
		<category><![CDATA[Jim Nail]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Agencies]]></category>
		<category><![CDATA[Video Sharing]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=139</guid>
		<description><![CDATA[According to a recent survey, traditional agencies don&#8217;t understand social media and are ill equipped to help their clients navigate the changing landscape. There&#8217;s a lack of competence of the needed skills in social network and video sharing &#8211; as well as a traditional compensation model &#8211; that prevent them from adjusting. According to analyst [...]]]></description>
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		<title>Social bookmarking tools are a waste</title>
		<link>http://sheffieldcompany.com/2008/03/01/social-bookmarking-tools-are-a-waste/</link>
		<comments>http://sheffieldcompany.com/2008/03/01/social-bookmarking-tools-are-a-waste/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 07:41:09 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[De.li.cious]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networks]]></category>
		<category><![CDATA[Reddit]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social tagging]]></category>
		<category><![CDATA[Stumbleupon]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=136</guid>
		<description><![CDATA[Digg, Del.ici.ous (did I spell that right, who cares?), and other tagging tools are supposed to do what? I&#8217;m not sure because I refuse to take the time to learn exactly why I should care or how they&#8217;re supposed to help me. One day they appeared on everyone&#8217;s blog like someone flipped a switch. My sense [...]]]></description>
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		<title>The future of Facebook &#8211; balancing trust and revenue</title>
		<link>http://sheffieldcompany.com/2007/11/12/the-future-of-facebook-balancing-trust-and-revenue/</link>
		<comments>http://sheffieldcompany.com/2007/11/12/the-future-of-facebook-balancing-trust-and-revenue/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 21:10:50 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Advertising Models]]></category>
		<category><![CDATA[Contextualization]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Joe McMormack]]></category>
		<category><![CDATA[Obtrsuiveness]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/11/12/the-future-of-facebook-balancing-trust-and-revenue/</guid>
		<description><![CDATA[If Facebook&#8217;s new ad platform succeeds at being uninvasive and welcome by its users, media buyers everywhere will rejoice. I have my doubts. Nobody likes to be sold to overtly, or worse, feel like their being used to generate profit for somebody else. The new ad system, based largely on contextualization (fancy language for reading [...]]]></description>
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