Brevity of message means getting to the ...
Posted by
Joe McCormack in
Marketing Insights, Professional Development on
January 6, 2010 |
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Keep the message sharp and to the point
There’s a nice piece in the WSJ that discusses how hard it is for papers and magazines to get to the point. Here it is with nice links included:
Michael Kinsley, writing in The Atlantic, takes some 1,800 words to argue that newspaper stories are too long, and that Internet stories “get to the point.”
Robert MacMillan, writing for...
Sheffield Launches Offering to Create St...
Posted by
Joe McCormack in
Message Development, Narrative Mapping, News, Professional Development on
November 3, 2009 |
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As organizations are pressed to create winning strategies and gain widespread consensus quickly, Sheffield Marketing Partners has developed Strategic Narrative Mapping as a standalone offering to assist in the planning process. The service is based on the core Narrative Mapping process, yet focuses on identifying key elements of an organization’s go-to-market strategy that are...
Sheffield completes 130th short-form vid...
Posted by
admin in
Marketing Insights, News, Professional Development, Video Production, Visual Narratives on
October 7, 2009 |
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Downers Grove, Ill., Oct 9, 2009 – Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, today announced its 130th short-form video since beginning in 2006, marking a media production milestone for the Chicago-based agency.
Sheffield has developed a niche in corporate storytelling – communicating narratives in brief but...
Is PowerPoint dead yet?...
Posted by
Charley Thornton in
Marketing Insights, Professional Development, Technology on
August 12, 2009 |
1 Comment
You don’t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented itself.
An article in last week’s WSJ explores the topic yet...
Good news for liberal arts majors...
Posted by
Charley Thornton in
Marketing Insights, Professional Development on
August 6, 2009 |
1 Comment
An interesting book review in today’s WSJ caught my eye – not so much for its position against the world of consulting, but for the profound compliment it pays to those of us who were brave enough (or naïve enough) to spend our university years pursuing knowledge instead of marketability. Matthew Stewart, author of Bogus Theories, Bad for Business is paraphrased as...
An easy way to share your presentations...
Posted by
Joe Cleveland in
Marketing Insights, Professional Development, Social Media & Public Relations, Social Networking, Technology, Visual Narratives on
June 15, 2009 |
No Comments
Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a lot of sense with social communities such as LinkedIn and...
Bringing home the bacon – through blog...
Posted by
Charley Thornton in
Content Marketing, Marketing Insights, Professional Development, Technology on
April 21, 2009 |
No Comments
Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America’s Newest Profession: Bloggers for Hire
With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income....
Sheffield Institute trailer...
Posted by
Joe McCormack in
Marketing Insights, Message Development, Professional Development, Social Media & Public Relations, Technology on
February 20, 2009 |
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...
Marketing career resource...
Posted by
Joe McCormack in
Professional Development on
December 12, 2008 |
No Comments
This is a nice resource to share for people in the midwest that might be career searching in the field of marketing, advertising, communications, etc: Big Shoes...
An open call for qualified intern candid...
Posted by
Joe McCormack in
Marketing Insights, Professional Development on
December 5, 2008 |
No Comments
We are now looking to fill positions for a few interns early next year. Give us a call or send us a note if you’re interested or now a student or recent graduate that would like to work on some great capstone...
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