Report from the Road: Inside “Grai...
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Rob Frappier in
News on
March 1, 2012 |
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We’ve been covering Sheffield’s work at the 2012 Grainger Show throughout the week, and today we have some more pictures from the event.
One of the things that’s really cool about this year’s Grainger Show is something called “Grainger Town.” Grainger Town is a section of the show floor modeled to look like a regular small town. There’s a fire...
Report from the Road: In the “News...
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Rob Frappier in
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February 28, 2012 |
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Yesterday, we posted an article about Sheffield’s work for the 2012 Grainger Show. Today, we have a behind-the-scenes video of the Navigant Films crew working in the show’s “News Room,” a special area of the show floor where Grainger is conducting fun, broadcast-style interviews with attendees.
Check out the above video to see some of the Navigant team in...
Sheffield Marketing Partners: Live from ...
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Rob Frappier in
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February 27, 2012 |
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Trade shows are an important strategic tool for companies because they allow exhibitors to connect with their customers and partners face-to-face. From a narrative marketing perspective, trade shows are particularly valuable because they offer a great opportunity to capture compelling and diverse customer stories.
At Sheffield, we love working on trade shows for our clients because...
Sheffield Spotlight: Rob Frappier, Conte...
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John Severance in
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February 23, 2012 |
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One of the things that sets Sheffield Marketing Partners apart, and keeps our clients so satisfied with our work, is our team. At Sheffield, we’ve assembled a group of passionate and creative professionals that are experts in the art of storytelling.
Individually, every member of the Sheffield team brings something different to the table – unique perspectives, innovative...
The Importance of Visual Storytelling...
If a picture is worth a thousand words, what is a visual story worth? The art of connecting with an audience through visual storytelling is in high demand precisely because of the power and connections that stories deliver an audience. When people go online, however, their time and patience are limited. They may be less inclined to read, and ready for information to be packaged in a...Sheffield Marketing Partners Delivers a ...
Practically everyone has seen the movie Rocky before. It’s an American classic. The story – about a club fighter that who defies the odds to go toe-to-toe with the champion of the world – taps into something deep inside of all of us. It speaks to our resilience, toughness, and our inherent drive to succeed. As a culture, we love it when the underdog comes out on top (see:...If You Share It, They Will Come: The Val...
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Rob Frappier in
Content Marketing, News, Sheffield News on
February 10, 2012 |
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Some people will tell you that the world of media is changing. Here’s the truth. It already has changed.
Yes, people are still watching TV, reading newspapers, and listening to the radio. But now, they’re watching TV on their laptops, reading newspapers on their iPad, and listening to the radio from their smart phone.
New technology has created a fundamental shift in the way that...
SHEFFIELD HIRES SENIOR ACCOUNT EXECUTIVE...
Sheffield Marketing Partners is proud to announce it has added Amanda Schuneman as a Senior Account Executive. Amanda will work closely with clients to help them turn clear messages into powerful content that engage audiences. Prior to joining Sheffield, Amanda spent five years in Cambridge, Massachusetts where she worked at global marketing agency, Weber-Shandwick. “Every successful...SHEFFIELD HIRES GRAPHIC DESIGNER...
Sheffield is proud to announce that Chris Okenka has joined the team as a Graphic Designer. Chris is responsible for helping turn client messages into powerful visual stories that resonate. A former journalism student, Chris intimately understands what makes a good story work. “Audiences can be fickle.” said Chris. “Stories are a great way to engage an audience. Having the right...SHEFFIELD HIRES SENIOR DESIGNER AND ANIM...
Sheffield is proud to announce its newest team member, Megan Palicki, as Senior Designer and Animator. In this position, Megan is responsible for the creative development of motion graphics and animation, helping ensure that Sheffield fulfills its role as expert visual storytellers. Megan has been in the industry for ten years. For the past four years she served as a Lead Designer for...Connect With Us!
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