How Whiteboard Narratives Help You Expla...
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Rob Frappier in
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May 21, 2012 |
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Navigating trends is a challenge that every industry faces. And when things change, important questions naturally surface. How will my future be impacted? What’s my strategy to respond?
Without clarity, key stakeholders across an organization are unable to act. So that’s why smart companies take the lead on communicating how those changes will impact everyone inside and...
Sheffield Spotlight: Angelo Pileggi, Vic...
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Rob Frappier in
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May 11, 2012 |
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In our ongoing Sheffield Spotlight series, we take a look at one of the key leaders at Sheffield who is contributing to our growth and success. Say hello to Angelo Pileggi, Sheffield’s Vice President of Operations and Strategy. (By the way – the ‘Cleveland’ that Angelo’s talking about in the video is Sheffield Account Director Joe Cleveland, who...
Comic Books: An Inspiration for B2B Mark...
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May 2, 2012 |
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One of the great things about Sheffield is that everyone in our company brings unique talents, skills, and interests to their work. To help capture these insights, Sheffield Senior Account Executive Amanda Schuneman recently interviewed the entire staff via iPhone. We’ll be rolling out these videos over the next few months on our blog, and today we’re going to start with...
Strategic Messaging: Why You Should Thin...
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Rob Frappier in
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April 27, 2012 |
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In the world of corporate communications, strategy is important. When you’re rolling out a new message, you want to make sure that everyone, whether they are an internal or external audience, understands it clearly and can communicate it effectively.
Unfortunately, for many organizations, “strategic” communications simply involves buzz words, jargon, and business...
Sheffield and Denison Explain the Import...
W.W. Grainger’s Director of U.S. Strategic Planning, John Borta Talks About Working With Sheffield on Bringing His Company’s Strategic Vision to Life The Sheffield team was at The Union League Club in Chicago this morning for a networking event with Denison Consulting we sponsored called Why Culture Matters. The highlight of the event was a keynote on the relationship between...‘Sheffield Sound Off’ Episod...
As we discussed in a previous blog post here at Sheffield, the way that audiences consume media is changing, which is forcing companies to change how they communicate. Whether it’s a publisher switching from a print magazine to a digital magazine or a TV studio posting full episodes of their shows online, it’s critical for media publishers to deliver content the way that...How the Sheffield Design Team Makes Visu...
At Sheffield, we pride ourselves on being experts in visual storytelling and the talented members of our design team are a big reason why. Combining expertise in motion graphics, graphic design, print design and more, our design team routinely helps our clients tell amazing stories in bold and creative ways. (Even though we work with them everyday, they STILL manage to surprise us.) To...Sheffield Spotlight: Matt Cornelison, Di...
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Rob Frappier in
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March 30, 2012 |
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Last month, we kicked off a new series called “Sheffield Spotlight,” in which we highlight the members of our team and some of the great talents that they use to help us tell great stories for our clients. Our first Sheffield Spotlight was on Content Marketing Manager Rob Frappier. This month, we’re spotlighting Matt Cornelison, Sheffield’s Director of...
Sheffield Launches Slideshare Channel...
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Rob Frappier in
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March 20, 2012 |
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Sheffield is proud to announce the launch of our new official channel on SlideShare. We’ve already posted several videos, case studies, and presentations to the Sheffield SlideShare Channel and we plan on posting many more, so take a look now and make sure to check back...
Five Ways to Use Storytelling to Cut Thr...
Cut through the Trade Show clutter with the power of storytelling Trade Shows are an essential part of most marketing strategies for large organizations. Unfortunately, they’re also loud, busy and often identical from one show to the next. That’s why, if you’re presenting at a trade show, it’s important that you make your booth standout from the rest. One of...Connect With Us!
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