Visual Narratives | Sheffield

Internet start ups aiming to be the new ...

Posted by Joe McCormack in Marketing Insights, Technology, Visual Narratives on March 22, 2007 | No Comments

CNNMoney.com reports that firms are vying to become the go-to network for online video:...

Can we ever afford to produce big ideas ...

Posted by Joe McCormack in Visual Narratives on February 14, 2007 | No Comments

As the world of media continues to become even more fragmented, how will we ever be able to produce large-scale, high-quality content for niche markets? The existing model of multi-million dollar budgets funding such material does not translate well to a smaller world where we want to produce and distribute entertaining shows to a niche community of a few thousand. If our appetite for...

It's a visual world – seeing ...

Posted by Joe McCormack in Technology, Visual Narratives on December 5, 2006 | No Comments

Think about the appetite for flat-screens. It’s what’s driving sales at retailers like Best Buy and others. We’re paving a way for ubiquitous visual communication. Everywhere you’ll turn, there’ll be another...

The promise of BrightCove...

Posted by Joe McCormack in Visual Narratives on November 19, 2006 | No Comments

Providing a free platform for people to create their own channel, syndicate content, share it, stream it for free — and maybe even make money — sounds like a progressive move. BrightCove recently launched such a service which I noticed the Wall Street Journal online uses for their own online TV platform and decided (for the moment) that this is a solid way to get in the...

User generated media cruises along...

Posted by Joe McCormack in Interactive Marketing, Visual Narratives on October 24, 2006 | No Comments

The NYT reports another venture getting funded that helps users share video content online. These two guys have their own show about posts to their Web site, digg. The push to visual communication continues and some day we’ll spend have our day communicating with our eyes, lips and ears and not just typing and reading away….it’s actually faster that way, they...

Video's big secret...

Posted by Joe McCormack in Visual Narratives on October 19, 2006 | No Comments

Despite all the hype on Google’s acquisition of YouTube, video will still be widely dismissed as a business communications weapon. As recent editorial pieces at B2B magazine (October 2006) and Revenue magazine (July/August 2006) attest, video needs to be taken seriously. It may be years before companies discover the right way to communicate visually. My partner and I share a...

People Want to Stay Home for their Enter...

Posted by Joe McCormack in Technology, Video Production, Visual Narratives on May 29, 2005 | No Comments

It will become a growing trend: people wanting to enjoy a good DVD, their new flat-screen high-definition TV and skip the trip to the theater altogether. A recent NY Times piece...