Visual Narratives | Sheffield

Hybrid-Flash/video narrative sample...

Posted by jmccormack in Marketing Insights, Video Production, Visual Narratives on January 6, 2010 | No Comments

The art of visual storytelling requires not only creating an interesting narrative flow but also the right combination of imagery, movement, music and text to sustain someone’s attention for a short time. Visual narratives do that with few words and a lot of motion. I recently ran across an example that we would classify as a Hybrid - Flash/video narrative because it uses...

Sheffield completes 130th short-form vid...

Posted by admin in Marketing Insights, News, Professional Development, Video Production, Visual Narratives on October 7, 2009 | No Comments

Downers Grove, Ill., Oct 9, 2009 – Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, today announced its 130th short-form video since beginning in 2006, marking a media production milestone for the Chicago-based agency. Sheffield has developed a niche in corporate storytelling – communicating narratives in brief but...

An easy way to share your presentations...

Posted by JoeCleveland in Marketing Insights, Professional Development, Social Media & Public Relations, Social Networking, Technology, Visual Narratives on June 15, 2009 | No Comments

Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a lot of sense with social communities such as LinkedIn and...

A wonderful technology told through a gr...

Posted by jmccormack in Marketing Insights, Technology, Visual Narratives on September 8, 2008 | No Comments

An easy-to-use desktop sharing tool. The Jing Project offers an amazing presentation tool – for free – that allows you to easily capture content from your desktop and share it with others. What’s more appealing is the nice way that they package the explanation in an entertaining two-minute story. Watch here...

Brevity and humor: a recipe for online v...

Posted by JoeCleveland in Strategy & Branding, Technology, Visual Narratives on April 4, 2008 | No Comments

Below is a video which summarizes Steve Jobs’ 90-minute presentation at Macworld 2008 in 60 seconds. This video makes two compelling arguments for today’s online video formula: 1. Brevity makes content easier to share. People just don’t have time to view lengthy content. Staying brief will ensure your content is more memorable to viewers. 2. Humor can help drive people to...

Using a green screen in online video pro...

Posted by JoeCleveland in Marketing Insights, Technology, Video Production, Visual Narratives on March 27, 2008 | 1 Comment

The green screen is a simple, cost-effective way to provide context and increase the production value for your online video. Sheffield Marketing’s Joe Cleveland shares some insights and...

The Sheffield approach to developing pow...

Posted by jmccormack in Visual Narratives on January 29, 2008 | No Comments

...

Netflix and LG team to bridge the PC -TV...

Posted by jmccormack in Social Media & Public Relations, Technology, Visual Narratives on January 4, 2008 | 1 Comment

In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the “watch instantly” feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this solution will succeed where others (i.e., Apple)...

The Future of Billboards...

Posted by JoeCleveland in Marketing Insights, Technology, Visual Narratives on November 6, 2007 | 1 Comment

If your daily commute includes a stretch of major road or highway, then you most likely pass several billboards on your way to and from work. The irony about billboards is, even though you repeatedly see these same simple one-liners, chances are you can’t name half of the companies that invade your peripheral vision each day. How can such simple slogans which you pass so often be...