A strategic dilemma for PR: agency excel...

The May 14th issue of PR Week exposes a glaring weakness with PR agencies.“Maybe the alarmists were right. One of the most interesting bits of information gleaned from the 2007 PR Week Agency Excellence Survey was how poorly PR firms fared when their clients were asked what type of agency they would hire to implement a digital strategy. Perhaps predictably, respondents were most...

The Evolution of PR...

With all the changes in the field of marketing, what will happen to PR? Considered by many to be a proven means to generate publicity in the media, how will this profession adapt when “getting your client in the paper” doesn’t matter as much. Industry insiders talk about new media, many with a hidden sense of nervousness that exceeds feigned excitement. For the short...

Humor and viral marketing...

This ad posted on YouTube is a great example of how quickly humor and word of mouth can work together to draw a...

A book on the future of Web video...

With the possibilities of any yahoo making a video and posting it online, there’s now some good direction for those who are serious about making money online with video content: ...