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An easy way to share your presentations...

Posted by JoeCleveland in Marketing Insights, Professional Development, Social Media & Public Relations, Social Networking, Technology, Visual Narratives on June 15, 2009 | No Comments
Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a lot of sense with social communities such as LinkedIn and...
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Sheffield Institute trailer...

Posted by jmccormack in Marketing Insights, Message Development, Professional Development, Social Media & Public Relations, Technology on February 20, 2009 | No Comments
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Online video: a comprehensive roundup...

Posted by JoeCleveland in Social Media & Public Relations, Technology, Video Production on January 19, 2009 | No Comments
As a result of the current explosion of online video content, there are countless Web sites devoted to creating, hosting, sharing and promoting online video. In fact, there are so many that it can be difficult to know which ones are really worthwhile. Thankfully, Mashable.com’s Video Toolbox provides a comprehesive review of more than 150 Web sites, platforms and resources for all...
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Facebook and video...

Posted by jmccormack in Marketing Insights, Social Networking, Technology, Video Production on January 6, 2009 | No Comments
It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at...
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Ping.fm is a simple, yet powerful postin...

Posted by jmccormack in Marketing Insights, Social Networking, Technology on November 14, 2008 | No Comments
Ping.fm is a nice tool to aggregate how you post to all your social media sites. I recently saw that a friend of mine on Facebook was using it to keep his updates fresh. I checked it out and it allows you to post from your own ping.fm page and have it sent out to dozens of sites like LinkedIn, Twitter,...
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Google redefines coach potato...

Posted by cthornton in Marketing Insights, Social Media & Public Relations, Technology, Video Production on May 19, 2008 | No Comments
Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety. Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google page. Just think of all the...
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Social media: traditional agencies just ...

Posted by jmccormack in Social Media & Public Relations, Social Networking, Strategy & Branding on April 3, 2008 | 2 Comments
According to a recent survey, traditional agencies don’t understand social media and are ill equipped to help their clients navigate the changing landscape. There’s a lack of competence of the needed skills in social network and video sharing – as well as a traditional compensation model – that prevent them from adjusting. According to analyst Jim Nail,...
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Social bookmarking tools are a waste...

Posted by jmccormack in Marketing Insights, Social Media & Public Relations, Social Networking, Technology on March 1, 2008 | 1 Comment
Digg, Del.ici.ous (did I spell that right, who cares?), and other tagging tools are supposed to do what? I’m not sure because I refuse to take the time to learn exactly why I should care or how they’re supposed to help me. One day they appeared on everyone’s blog like someone flipped a switch. My sense is that if I really needed them, then they would be more obvious...
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Netflix and LG team to bridge the PC -TV...

Posted by jmccormack in Social Media & Public Relations, Technology, Visual Narratives on January 4, 2008 | 1 Comment
In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the “watch instantly” feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this solution will succeed where others (i.e., Apple)...
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The future of Facebook – balancing...

Posted by jmccormack in Marketing Insights, Social Networking, Technology on November 12, 2007 | No Comments
If Facebook’s new ad platform succeeds at being uninvasive and welcome by its users, media buyers everywhere will rejoice. I have my doubts. Nobody likes to be sold to overtly, or worse, feel like their being used to generate profit for somebody else. The new ad system, based largely on contextualization (fancy language for reading your posts and sifting the brand words within)-...
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