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	<title>Sheffield &#187; Professional Development</title>
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	<link>http://sheffieldcompany.com</link>
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		<title>Brevity of message means getting to the point quickly</title>
		<link>http://sheffieldcompany.com/2010/01/06/brevity-of-message-means-getting-to-the-point/</link>
		<comments>http://sheffieldcompany.com/2010/01/06/brevity-of-message-means-getting-to-the-point/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:17:33 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Michael Kinsley]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Reuters]]></category>
		<category><![CDATA[Robert MacMillan]]></category>
		<category><![CDATA[The Atlantic]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=540</guid>
		<description><![CDATA[There&#8217;s a nice piece in the WSJ that discusses how hard it is for papers and magazines to get to the point. Here it is with nice links included: Michael Kinsley, writing in The Atlantic, takes some 1,800 words to argue that newspaper stories are too long, and that Internet stories “get to the point.” [...]]]></description>
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		<title>Sheffield Launches Offering to Create Strategic Narratives</title>
		<link>http://sheffieldcompany.com/2009/11/03/sheffield-launches-strategic-narrative-offering/</link>
		<comments>http://sheffieldcompany.com/2009/11/03/sheffield-launches-strategic-narrative-offering/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 22:57:21 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Strategic Narratives]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=505</guid>
		<description><![CDATA[Sheffield Launches Strategic Narrative Mapping to help organizations quickly define the relevant elements of its strategies within the context of a simple storyline that stakeholders can readily grasp.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sheffield completes 130th short-form video</title>
		<link>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/</link>
		<comments>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 02:14:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=370</guid>
		<description><![CDATA[Sheffield has completed more than 130 short-form videos. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is PowerPoint dead yet?</title>
		<link>http://sheffieldcompany.com/2009/08/12/is-powerpoint-dead-yet/</link>
		<comments>http://sheffieldcompany.com/2009/08/12/is-powerpoint-dead-yet/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 02:55:17 +0000</pubDate>
		<dc:creator>cthornton</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Power Point]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[PPT]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/?p=240</guid>
		<description><![CDATA[You don&#8217;t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Good news for liberal arts majors</title>
		<link>http://sheffieldcompany.com/2009/08/06/good-news-for-liberal-arts-majors/</link>
		<comments>http://sheffieldcompany.com/2009/08/06/good-news-for-liberal-arts-majors/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 05:00:21 +0000</pubDate>
		<dc:creator>cthornton</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Bogus Theories Bad for Business]]></category>
		<category><![CDATA[Business theory]]></category>
		<category><![CDATA[Critical Thinkers]]></category>
		<category><![CDATA[Liberal Arts]]></category>
		<category><![CDATA[Matthew Stewart]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/?p=236</guid>
		<description><![CDATA[An interesting book review in today’s WSJ caught my eye &#8211; not so much for its position against the world of consulting, but for the profound compliment it pays to those of us who were brave enough (or naïve enough) to spend our university years pursuing knowledge instead of marketability. Matthew Stewart, author of Bogus [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>An easy way to share your presentations</title>
		<link>http://sheffieldcompany.com/2009/06/15/an-easy-way-to-share-your-presentations/</link>
		<comments>http://sheffieldcompany.com/2009/06/15/an-easy-way-to-share-your-presentations/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 01:45:29 +0000</pubDate>
		<dc:creator>JoeCleveland</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Presentation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Power Point]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[PPT]]></category>
		<category><![CDATA[Sharing]]></category>
		<category><![CDATA[Slide Show]]></category>
		<category><![CDATA[Slideshare]]></category>
		<category><![CDATA[Slideshare.net]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/?p=204</guid>
		<description><![CDATA[Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a lot [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bringing home the bacon – through blogging</title>
		<link>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</link>
		<comments>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 04:18:01 +0000</pubDate>
		<dc:creator>cthornton</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Age]]></category>
		<category><![CDATA[Information Age]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</guid>
		<description><![CDATA[Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America&#8217;s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income. But [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sheffield Institute trailer</title>
		<link>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/</link>
		<comments>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 17:40:34 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[Internships]]></category>
		<category><![CDATA[Joe Cleveland]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Institute]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Sheffield Scholar]]></category>
		<category><![CDATA[Students]]></category>
		<category><![CDATA[Young Professionals]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=218</guid>
		<description><![CDATA[The Sheffield Institute helps students and young professionals break into the media and marketing industries through capstone projects with non-profits and academic institutions.]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing career resource</title>
		<link>http://sheffieldcompany.com/2008/12/12/177/</link>
		<comments>http://sheffieldcompany.com/2008/12/12/177/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 02:33:06 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Big Shoes Network]]></category>
		<category><![CDATA[Careers]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[Internships]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2008/12/12/177/</guid>
		<description><![CDATA[This is a nice resource to share for people in the midwest that might be career searching in the field of marketing, advertising, communications, etc: Big Shoes Network.]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2008/12/12/177/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An open call for qualified intern candidates</title>
		<link>http://sheffieldcompany.com/2008/12/05/172/</link>
		<comments>http://sheffieldcompany.com/2008/12/05/172/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 22:11:41 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Careers]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[Internships]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Sheffield Institute]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2008/12/05/172/</guid>
		<description><![CDATA[We are now looking to fill positions for a few interns early next year. Give us a call or send us a note if you&#8217;re interested or now a student or recent graduate that would like to work on some great capstone projects.]]></description>
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