Marketing Insights | Sheffield

Sheffield Launches Offering to Create St...

Posted by Joe McCormack in Message Development, Narrative Mapping, News, Professional Development on November 3, 2009 | No Comments

As organizations are pressed to create winning strategies and gain widespread consensus quickly, Sheffield Marketing Partners has developed Strategic Narrative Mapping as a standalone offering to assist in the planning process. The service is based on the core Narrative Mapping process, yet focuses on identifying key elements of an organization’s go-to-market strategy that are...

Google struggles with an elevator pitch ...

Posted by Joe McCormack in Marketing Insights, Strategy & Branding, Technology on October 28, 2009 | No Comments

When Google boldly proclaims that its latest innovation “will kill e-mail and forever change online communication” yet they struggle to explain what it does, you have to wonder. Maybe it will be the next “killer app” but I find it amazing how even journalists cannot make sense of it. Check out the CNN video here: Google Wave and a sketchy elevator...

Sheffield completes 130th short-form vid...

Posted by admin in Marketing Insights, News, Professional Development, Video Production, Visual Narratives on October 7, 2009 | No Comments

Downers Grove, Ill., Oct 9, 2009 – Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, today announced its 130th short-form video since beginning in 2006, marking a media production milestone for the Chicago-based agency. Sheffield has developed a niche in corporate storytelling – communicating narratives in brief but...

Sheffield Marketing Partners Celebrates ...

Posted by Joe McCormack in Marketing Insights, Message Development, Narrative Mapping, News on October 3, 2009 | 1 Comment

Downers Grove, Ill., July 1, 2009—Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, is celebrating three years of growth today. Sheffield was founded by Chicago agency veterans Joseph McCormack and John Severance to help organizations stand out in the marketplace by crafting and telling a compelling story. Since opening...

Is PowerPoint dead yet?...

Posted by Charley Thornton in Marketing Insights, Professional Development, Technology on August 12, 2009 | 1 Comment

You don’t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented itself. An article in last week’s WSJ explores the topic yet...

Good news for liberal arts majors...

Posted by Charley Thornton in Marketing Insights, Professional Development on August 6, 2009 | 1 Comment

An interesting book review in today’s WSJ caught my eye – not so much for its position against the world of consulting, but for the profound compliment it pays to those of us who were brave enough (or naïve enough) to spend our university years pursuing knowledge instead of marketability. Matthew Stewart, author of Bogus Theories, Bad for Business is paraphrased as...

An easy way to share your presentations...

Posted by Joe Cleveland in Marketing Insights, Professional Development, Social Media & Public Relations, Social Networking, Technology, Visual Narratives on June 15, 2009 | No Comments

Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a lot of sense with social communities such as LinkedIn and...

Bringing home the bacon – through blog...

Posted by Charley Thornton in Content Marketing, Marketing Insights, Professional Development, Technology on April 21, 2009 | No Comments

Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America’s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income....

Sheffield Institute trailer...

Posted by Joe McCormack in Marketing Insights, Message Development, Professional Development, Social Media & Public Relations, Technology on February 20, 2009 | No Comments

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