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	<title>Sheffield &#187; Interactive Marketing</title>
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		<title>Captive audiences</title>
		<link>http://sheffieldcompany.com/2007/04/24/captive-audiences/</link>
		<comments>http://sheffieldcompany.com/2007/04/24/captive-audiences/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 23:02:59 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Automotive Broadband Access]]></category>
		<category><![CDATA[Captive Audience]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[Stationary Audience]]></category>

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		<description><![CDATA[In the early days of radio and television, there was little choice. People probably didn&#8217;t care much either because they were happy to be entertained by novel forms of media. And advertisers loved it, financing the growth and explosion of our modern media machine.Fast forward to our current state. There are so many choices today [...]]]></description>
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		<title>Fragmentation begets frustration</title>
		<link>http://sheffieldcompany.com/2006/10/24/fragmentation-begets-frustration/</link>
		<comments>http://sheffieldcompany.com/2006/10/24/fragmentation-begets-frustration/#comments</comments>
		<pubDate>Wed, 25 Oct 2006 02:53:57 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Blinkpro]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Grazr]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Mechanical Turk]]></category>
		<category><![CDATA[Opera]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[Screencasting]]></category>
		<category><![CDATA[Semantic Search]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Swicki's]]></category>
		<category><![CDATA[WiMax]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2006/10/24/fragmentation-begets-frustration/</guid>
		<description><![CDATA[RSS; swicki&#8217;s; mechanical turk; semantic search; flickr; WiMax; grazr; opera; adsense; blinkpro; screencasting; social networks. I could continue the list of new innovations all day long. The Web is good at creating countless opportunities but is really great at creating fragmentation: little bits and pieces of technology that hope to solve this or that problem. [...]]]></description>
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		<title>User generated media cruises along</title>
		<link>http://sheffieldcompany.com/2006/10/24/user-generated-media-cruises-along/</link>
		<comments>http://sheffieldcompany.com/2006/10/24/user-generated-media-cruises-along/#comments</comments>
		<pubDate>Wed, 25 Oct 2006 02:50:59 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[digg.com]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[NYT]]></category>
		<category><![CDATA[User Generated Media]]></category>

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		<description><![CDATA[The NYT reports another venture getting funded that helps users share video content online. These two guys have their own show about posts to their Web site, digg. The push to visual communication continues and some day we&#8217;ll spend have our day communicating with our eyes, lips and ears and not just typing and reading [...]]]></description>
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		<title>The implications of user-generated content, part 1</title>
		<link>http://sheffieldcompany.com/2006/10/22/the-implications-of-user-generated-content-part-1/</link>
		<comments>http://sheffieldcompany.com/2006/10/22/the-implications-of-user-generated-content-part-1/#comments</comments>
		<pubDate>Mon, 23 Oct 2006 02:56:43 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[5 tips]]></category>
		<category><![CDATA[Broadband]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Tricks]]></category>
		<category><![CDATA[User generated Content]]></category>
		<category><![CDATA[Video Sharing]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2006/10/22/the-implications-of-user-generated-content-part-1/</guid>
		<description><![CDATA[With widespread broadband access, users can easily view and post audio and video content online right now. As more and more people spend time online, they&#8217;re not sitting in front of their TV. There are, however, many important implications to consider regarding this dramatic shift: Make it quality content: the material you see and hear [...]]]></description>
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		<title>A New Media Perspective: Is Talk Radio Taking Music&#8217;s Place on Radio?</title>
		<link>http://sheffieldcompany.com/2005/04/27/a-new-media-perspective-is-talk-radio-taking-musics-place-on-radio/</link>
		<comments>http://sheffieldcompany.com/2005/04/27/a-new-media-perspective-is-talk-radio-taking-musics-place-on-radio/#comments</comments>
		<pubDate>Wed, 27 Apr 2005 19:55:25 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Talk Radio]]></category>
		<category><![CDATA[XM]]></category>

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		<description><![CDATA[A recent NY Times story says that many radio channels are making the switch to talk radio and dropping the rock format altogether. Maybe that&#8217;s an early sign of the shift to new&#8211;alternative&#8211;media like streaming audio, iPods, CDs, and XM. If people want their rock, most don&#8217;t need to get it from radio, at least [...]]]></description>
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