‘Sheffield Sound Off’ Episod...

As we discussed in a previous blog post here at Sheffield, the way that audiences consume media is changing, which is forcing companies to change how they communicate. Whether it’s a publisher switching from a print magazine to a digital magazine or a TV studio posting full episodes of their shows online, it’s critical for media publishers to deliver content the way that...

If You Share It, They Will Come: The Val...

Some people will tell you that the world of media is changing. Here’s the truth. It already has changed. Yes, people are still watching TV, reading newspapers, and listening to the radio. But now, they’re watching TV on their laptops, reading newspapers on their iPad, and listening to the radio from their smart phone. New technology has created a fundamental shift in the way that...

Bringing home the bacon – through blog...

Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America’s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income....

5 keys to a successful website refresh...

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