http://sheffieldcompany.com Mon, 21 May 2012 16:49:07 +0000 en hourly 1 http://wordpress.org/?v= Sheffield Sound Off clean Sheffield Sound Off rfrappier@sheffieldcompany.com rfrappier@sheffieldcompany.com (Sheffield Sound Off) The "Sheffield Sound Off" Podcast is a Copyright of Sheffield Marketing Partners Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing http://sheffieldcompany.com/wp-content/uploads/powerpress/Sheffield_logo_copy.jpg http://sheffieldcompany.com/category/content-marketing/ Navigant Studios http://sheffieldcompany.com/2012/04/10/sheffield-sound-off-episode-one-digital-publishing/ http://sheffieldcompany.com/2012/04/10/sheffield-sound-off-episode-one-digital-publishing/#comments Tue, 10 Apr 2012 22:02:41 +0000 Rob Frappier http://sheffieldcompany.com/?p=3665 http://sheffieldcompany.com/2012/04/10/sheffield-sound-off-episode-one-digital-publishing/feed/ 0 Connecting With Audiences,Digital Publishing,Joe Cleveland,Narrative Marketing,Rod Kirkman,Sheffield,Sheffield Soundoff As we discussed in a previous blog post here at Sheffield, the way that audiences consume media is changing, which is forcing companies to change how they communicate. Whether it's a publisher switching from a print magazine to a digital magazine or a ... As we discussed in a previous blog post here at Sheffield, the way that audiences consume media is changing, which is forcing companies to change how they communicate. Whether it's a publisher switching from a print magazine to a digital magazine or a TV studio posting full episodes of their shows online, it's critical for media publishers to deliver content the way that their audiences expect it. Here at Sheffield, we're acutely aware of this change and how it impacts not only media publishers, but all organizations, and we are actively working with our clients to develop communications collateral that engages audiences in a compelling way. In the first episode of Sheffield's new ongoing podcast series, Sheffield Soundoff, Sheffield Account Director Joe Cleveland talks with Eric Schwab, Senior Vice President and Group Publisher of Motor Trend Magazine, and Rod Kirkman, Navigant Films Senior Video Producer, about this issue and how organizations are finding new ways to connect with audiences. Click on the audio player below to listen to the episode. Sheffield Sound Off clean 9:49 http://sheffieldcompany.com/2012/02/10/if-you-share-it-they-will-come-the-value-of-content-marketing/ http://sheffieldcompany.com/2012/02/10/if-you-share-it-they-will-come-the-value-of-content-marketing/#comments Fri, 10 Feb 2012 21:14:03 +0000 Rob Frappier http://sheffieldcompany.com/?p=3525 http://sheffieldcompany.com/2012/02/10/if-you-share-it-they-will-come-the-value-of-content-marketing/feed/ 0 http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/ http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/#comments Wed, 22 Apr 2009 04:18:01 +0000 Charley Thornton http://sheffieldinstitute.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/ http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/feed/ 0 http://sheffieldcompany.com/2007/10/29/5-keys-to-a-successful-website-refresh/ http://sheffieldcompany.com/2007/10/29/5-keys-to-a-successful-website-refresh/#comments Tue, 30 Oct 2007 02:47:27 +0000 Joe McCormack http://sheffieldinstitute.wordpress.com/2008/01/29/5-keys-to-a-successful-website-refresh/ http://sheffieldcompany.com/2007/10/29/5-keys-to-a-successful-website-refresh/feed/ 0