Case Study – Moving a Business Culture Forward

Jones Lang LaSalle Crafts Storyline to Advance New Business Priority

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Leading global real estate firm Jones Lang LaSalle identified a new business priority: embrace, implement and effectively communicate the importance of diversity and inclusion. However, the message proved difficult to communicate and implement. The idea kept getting lost and was easily misunderstood – and often ignored. Jones Lang LaSalle management needed to effectively communicate the importance of diversity and inclusion as an integral part of the way the firm does business. Sheffield enabled Jones Lang LaSalle to: ”

• Clearly articulate a complex and often misunderstood workplace and management issue”
• Win the attention of senior leadership and employees through a compelling campaign

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