Case Study – Bringing a Strategic Vision to Life

Grainger Shares Strategic Vision with Perfect Clarity

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Grainger had an opportunity to communicate its strategic vision to 4,000 employees – and equip those employees to spread the message throughout the entire organization. With 18,000 employees and more than $7 billion in annual revenue, they needed a clear, memorable and easily repeatable way to articulate the vision across the company. Anything less would risk jeopardizing the organization’s ability to move toward a clearly defined goal. They turned to Sheffield to craft a story that would stick. Sheffield helped Grainger:”

• Craft a narrative that clearly and logically articulated Grainger’s five-year strategic vision”
• Effectively communicate that strategic vision to employees across the entire organization

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