Case Study – Creating a World-Class Brand

e-Cycle Recharges its Brand

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A growing wireless recycling company, e-Cycle needed a high-impact brand strategy that would call attention to the value of its services and create new sales opportunities. Sheffield helped e-Cycle: ”

• Reposition the e-Cycle brand identity and refine its go-to-market message around the issue of corporate responsibility ”
• Establish a strong and distinct brand that resonates directly with end customers and Verizon sales representatives”
• Expand e-Cycle’s contact strategy to reach end customers and sales reps more frequently and with a compelling call to action

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Video Case Study – Creating a World-Class Brand