Case Study – Content Marketing

iDirect Lands New Business Through Content Marketing

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A leader in satellite communication technology, iDirect saw an opportunity to make waves in the maritime market, delivering high-speed connectivity to vessels at sea. Sheffield helped iDirect:

Produce and implement a major content marketing program that pioneered the company’s push into vertical marketing
Create a broad range of compelling content that won over channel partners and end users
Reach 2,500 prospects and win new business

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