Case Studies

The following case studies showcase the innovative ways in which Sheffield’s expertise in narrative message and content development served to tackle distinct business issues.

	Content Marketing iDirect Lands New Business Through Content Marketing A leader in satellite communication technology, iDirect saw an opportunity to make waves in the maritime market, delivering high-speed connectivity to vessels at sea. Read More Here
	Elevating the Sales Conversation CGN Provides Industry Insight that Works Global business consulting firm CGN needed to gain broader recognition within its industry and better engage prospectivecustomers with follow-up materials throughout its sales cycle. Read More Here
	Moving a Business Culture Forward Jones Lang LaSalle Crafts Storyline to Advance New Business Priority Leading global real estate firm Jones Lang LaSalle identified a new business priority: embrace, implement and effectively communicate the importance of diversity and inclusion. However, the message proved difficult to communicate and implement. Read More Here
	Bringing a Strategic Vision to Life Grainger Shares Strategic Vision with Perfect Clarity Grainger had an opportunity to communicate its strategic vision to 4,000 employees – and equip those employees to spread the message throughout the entire organization. Read More Here
	Creating a World-Class Brand e-Cycle Recharges its Brand A growing wireless recycling company, e-Cycle needed a high-impact brand strategy that would call attention to the value of its services and create new sales opportunities. Read More Here