About Us

Sheffield is a boutique agency that organizations call when they need to create a powerful message and share content that is compelling and tells a story. There are countless organizations that struggle to explain who they are, what they do and why they do it. In an era where content is central to marketing online, Sheffield is considered an expert resource since we see the world through the lens of a story. Since organizations can now communicate directly with their audiences, we help them craft a story and make it interesting, concise and easy to grasp. A narrative has that appeal, and that’s why people call us. We work with large companies like Jones Lang LaSalle, Harris Bank, Metavante, SAP, iDirect, as well as start ups and non profits.

Sheffield was started in July, 2006 by Joe McCormack. The original vision was to build a small agency that would be adaptive to the changing needs and dynamics of companies trying to find the best way to connect with its key audiences. As technology and the Web continued to make a dramatic impact on the world of marketing and media, the company quickly discovered a niche: the universal value of a story. Sheffield was able to focus attention on that core point, regardless of  an immediate concern if PR, advertising, or any other discipline might be involved. Clients wanted help getting their story straight and creating content that told it.

As a niche agency, we are typically considered when an organization is preparing to make an important announcement (e.g., launch a new product or service), clarify or solidify its market position, or engage an audience in a way that is memorable. We serve functions in the organization such as Marketing, Corporate Communications, Strategic Planning and Employee Communications/HR. In many ways, we are a specialty agency because our core focus is to develop a narrative message and packaging content that tells a story in the ways it needs to be shared.

Most of our engagments last from several days (workshops) to a few months (projects and progam retainers). Our clients are satisfied with our work because we are passionate about their business, understand it deeply, and want to help them to communicate the essence of their story powerfully and clearly. We are comfortable communicating through a variety of media such as case studies, white papers, press releases, advertorial supplements, design illustrations, newsletters, as well as short-form video, audio podcasts, presentations and Flash. Most of our messaging and content is designed and directed to be consumed online as organizations are leveraging Web content to drive results.

Take an inside view:  Sheffield video tour.

» Read more about Sheffield on the Sheffield Blog

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