
Keep the message sharp and to the point
There’s a nice piece in the WSJ that discusses how hard it is for papers and magazines to get to the point. Here it is with nice links included:
Michael Kinsley, writing in The Atlantic, takes some 1,800 words to argue that newspaper stories are too long, and that Internet stories “get to the point.”
Robert MacMillan, writing for Reuters, takes almost 700 words to argue that there’s a lot of lousy and long writing on the Internet, too.
They’re both right! And both worth reading! And this post is 64 words long.
http://mediamemo.allthingsd.com/20100105/short-shorter-shortest/
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