Sheffield Launches Offering to Create Strategic Narratives

As organizations are pressed to create winning strategies and gain widespread consensus quickly, Sheffield Marketing Partners has developed Strategic Narrative Mapping as a standalone offering to assist in the planning process. The service is based on the core Narrative Mapping process, yet focuses on identifying key elements of an organization’s go-to-market strategy that are captured and shared as a storyline, such as key market drivers, segments, critical success factors and strategic objectives.

“People need to be able to easily explain their strategy internally and externally,” said Joe McCormack, managing director. “Developing a strategic narrative will give them the ability to deploy a strategy quickly that stakeholders can readily understand and embrace.”

More information on this offering can be found here.

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