Sheffield completes 130th short-form video

Downers Grove, Ill., Oct 9, 2009 – Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, today announced its 130th short-form video since beginning in 2006, marking a media production milestone for the Chicago-based agency.

Sheffield has developed a niche in corporate storytelling – communicating narratives in brief but powerful formats. The agency leverages video as its most impactful medium for sharing those stories –often as customer testimonials, product overviews, or internal campaigns that typically last less than five minutes.

Sheffield began offering media production services shortly after the agency was founded, using a modest conference room to film executives on camera. The agency had a single camera and one staff member for filming and post-production editing. Since then, Sheffield’s client base has expanded, and the number of videos produced per month has more than tripled.

Sheffield has since expanded to accommodate an increased demand for visual communications. Its current office space includes a 2,000 square-foot dedicated production studio, complete with a green screen, editing suites and a recording booth for capturing voiceovers and screencasts. The production team has grown to include four staff with HD cameras, a teleprompter, wireless lapel microphones, and a variety of lighting and sound equipment.

“Our decision to invest early in media production capabilities was supported by the growing adoption of video as a core marketing tool,” said Joseph McCormack, Sheffield’s managing director and founder. “As our dynamic media landscape continues to evolve, people will increasingly rely on online video as a powerful method of captivating an audience in succinct and memorable installments.”

To view a sampling of Sheffield’s videos-to-date, please visit its online video channel at www.youtube.com/sheffieldcompany.

About Sheffield

Sheffield Marketing Partners helps businesses and organizations create stories worth telling. We’re a boutique marketing communications agency that specializes in message and narrative development and offers a range of capabilities including marketing campaigns, social media and online video production. Sheffield is located in Downers Grove, Ill.

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