Sheffield Marketing Partners Celebrates Three Years Of Telling Great Stories

Downers Grove, Ill., July 1, 2009—Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, is celebrating three years of growth today. Sheffield was founded by Chicago agency veterans Joseph McCormack and John Severance to help organizations stand out in the marketplace by crafting and telling a compelling story.

Since opening its doors in 2006, Sheffield has served more than 50 organizations such as SAP, Harris Bank, Heinz, USG, Jones Lang LaSalle, Metavante and iDirect. Sheffield has grown its practice to include a Narrative Mapping™ and message fluency practice, a 2,000 square-foot video and interactive media production studio, and social media offerings.

“When we founded Sheffield, we saw an opportunity to help companies make stronger connections with their audiences through the power of stories,” says McCormack, founder and managing director. “Today, we have integrated the distinct skill of Narrative Mapping with a broad range of content development and design capabilities, and with a focus toward online marketing.”

McCormack adds, “It gives us great satisfaction that some of the world’s top brands – as well as emerging companies, small businesses and non-profit institutions – are calling on Sheffield to find their story and package creative ways to tell it. In three years, we have assembled a core team of talented individuals who are making a major impact on our clients’ marketing success.”

Sheffield has also launched the Sheffield Institute, a program that trains college students and recent graduates in a range of marketing disciplines and provides opportunities for them to conduct internships and Capstone Projects in association with Sheffield clients and other organizations. The Sheffield Institute has recently named its fall 2009 Sheffield Scholars.

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Sheffield Marketing Partners helps businesses and organizations create stories worth telling. We’re a boutique marketing communications agency that specializes in message and narrative development and offers a range of capabilities including marketing campaigns, social media and online video production. Sheffield is headquartered in Downers Grove, Ill.

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One Response to “Sheffield Marketing Partners Celebrates Three Years Of Telling Great Stories”

1. nancy mccormack says:

   November 14, 2009 at 10:03 am

   Dear Joe, I was just looking for your street address and came upon this website. I saw your face and said out loud to Nellie \that’s my Joe\. My story is brief \I am 77 years old … the mother of nine and (as your father would say) ‘I’m in awe of our children’\. Love, Mom
   P.S./ I am sending you something in the mail. Call me.