What’s the difference between a message and a story?

At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky.  A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that’s says it all. A story narrative is a much better way to turn messages into someting much more memorable.

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