Media 101 – 5 quick tips to getting a great story

1. Know the reporter and the story angle – It’s critical to know who the reporter is and the exact subject of the interview. Go online to read any recent stories the reporter has written, find a bio and don’t be afraid to ask the nature of the story.
2. Prepare your messages – Write down your key messages and what you think the story should focus on; remember that reporters are looking to write good pieces and like it when you think like a reporter.
3. Keep your answers brief – In a typical interview your answers should be 30-60 seconds. Keep that in mind and notice if the subsequent questions follow your previous statements; it’s an indicator if they’re following you or are totally lost.
4. Have a few great quotes – Write down short sound bites that are clever and memorable; most people aren’t particularly gifted at making them up on the spot, and if they do it probably means trouble.
5. Get excited – The passion in your voice should reflect your interest in the interview and your desire to help shape the story. So don’t be afraid of showing some zeal.

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