Five keys to succeed with online video

1. Make a point and keep it brief – short-form video is what people watch online; keep your segments to less than three minutes, ideally 60 seconds
2. Provide visual variety – watching a talking head for the entire time is cumbersome; spice up a video with different shot angles, an animation, stock b-roll and some mild music
3. Sign up to multiple accounts – create accounts on YouTube (of course), and also on Google, Revver, MetaCafe, AOL, Myspace, Veoh, blip.tv and Yahoo
4. Synidicate through TubeMogul – create an account on TubeMogul.com that syndicates the same episode to all your accounts automatically and gets picked up by search engines more effectively
5. Let them know how to find you – place a link at the end of your video so people can contact you or visit your site for more information

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