Rance Crain editorial – May 12th issue of Crain’s

There’s an interesting piece published in the May 12th issue of Crain’s Chicago Business (“Now more than ever, know what audience wants”) written by the president of Crain Communications about two small controversies related to marketing and media. One is a speech given by the editor of Folio magazine and the other is an article by Northwestern’s dean of Medill, the heralded school of journalism and integrated marketing communications. Each touch on how the changing media landscape is causing angst. It’s worth reading, but you’ll need to subscribe (sorry).  A noteworthy quote from Crain is, “some editors don’t like giving up control of what consumers receive. Technology has empowered consumers to call the shots, and that goes against editors’ traditional view that they know what’s best for readers.”

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