content top

Brevity and humor: a recipe for online video

Posted by JoeCleveland in Strategy & Branding, Technology, Visual Narratives on April 4, 2008 | no responses

Below is a video which summarizes Steve Jobs’ 90-minute presentation at Macworld 2008 in 60 seconds. This video makes two compelling arguments for today’s online video formula:

1. Brevity makes content easier to share. People just don’t have time to view lengthy content. Staying brief will ensure your content is more memorable to viewers.

2. Humor can help drive people to share it. By adding a bit of humor, you can turn the mundane into something fun and give viewers a reason to pass the content on.

Conclusion: Brevity is your best weapon. And a little humor doesn’t hurt, either.

Print This Post Print This Post