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Social bookmarking tools are a waste

Posted by jmccormack in Marketing Insights, Social Media & Public Relations, Social Networking, Technology on March 1, 2008 | one response

Digg, Del.ici.ous (did I spell that right, who cares?), and other tagging tools are supposed to do what? I’m not sure because I refuse to take the time to learn exactly why I should care or how they’re supposed to help me. One day they appeared on everyone’s blog like someone flipped a switch. My sense is that if I really needed them, then they would be more obvious to me. Critical technology tends to be more intuitive. I just don’t see the point – sorry.

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One Response to “Social bookmarking tools are a waste”

  1. Jennifer A. Jones says:
    July 9, 2008 at 6:01 pm

    While I agree you don’t need to really place all the social bookmarking icons on every single post (something I fell for when they first became all the rage), social bookmarking sites are a great way to promote your content.

    Whenever I post a new blog entry, I make sure to submit it to Digg.com, Stumble Upon, Delicious, etc. According to my traffic stats, these sites do indeed drive new traffic back to my blog AND enable me to build a connection with the “friends” and “followers” I have on the sites as they are immediately alerted to my submissions as well.

    It takes work to use them, but they can be very valuable.

    Jennifer A. Jones
    VP, PR & Social Media Strategy for Fletcher Martin
    Author: SpeakMediaBlog.com

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