Seth Godin’s book on storytelling

Godin’s new book “All Marketers Are Liars” is an interesting book. After having fun with his opening salvo (“I have no intention of telling you the truth”) and beating the death out of his sarcastic, tongue-in-cheek point that marketers always lie, Godin makes a strong case that telling stories is your best bet to breaking through the clutter. It’s funny to have the book around my house and having my kids ask me, “Dad, are you a liar too?” Though I understand the point of the title, I find it pretty annoying and don’t care for it at all. The essential point of the book, however, is very worth while.

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