In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the “watch instantly” feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this solution will succeed where others (i.e., Apple) have so far failed. Personally, I can’t wait. They saved us a trip to Blockbuster and now they are eliminating the need to go to the mailbox and watch movies in an uncomfortable chair at a desk. Smart move.
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