Video lends new life to corporate marketing

Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects.  In a Google era, people are developing a daily You Tube appetite for video. It’s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people are growing to expect video as a primary media channel. A recent feature story in the Wall Street Journal (“Lights! Cameras! Sales! November 26, 2007) outlines some of the important points business marketers should consider when using video online. Nice piece that’s worth reading. 

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