The future of Facebook – balancing trust and revenue

If Facebook’s new ad platform succeeds at being uninvasive and welcome by its users, media buyers everywhere will rejoice. I have my doubts. Nobody likes to be sold to overtly, or worse, feel like their being used to generate profit for somebody else. The new ad system, based largely on contextualization (fancy language for reading your posts and sifting the brand words within)- might be obtrusive and spurned by Facebook’s loyal following. Or worse, Facebook might lose users trust altogether.

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