The Future of Billboards

If your daily commute includes a stretch of major road or highway, then you most likely pass several billboards on your way to and from work. The irony about billboards is, even though you repeatedly see these same simple one-liners, chances are you can’t name half of the companies that invade your peripheral vision each day. How can such simple slogans which you pass so often be that difficult to recall?

Most billboards run for a month or so, during which time commuters quickly lose interest reading the same taglines day after day. Today, billboards need a way to stand out and more importantly, stay relevant in a predominantly digital age. BMW-owned MINI is currently using digital displays on their billboards, giving them the ability to rotate between several different taglines per minute. These slogans can be continually updated for the duration that the space is leased, thus allowing companies such as MINI to stand out among the countless static messages surrounding them.

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One Response to “The Future of Billboards”

1. The Future of Billboards says:

   November 7, 2007 at 12:00 am

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