Storytelling is more effective

A recent study by the Advertising Research Foundation demonstrates that a solid story- not overt product positioning – is a more effective way to connect with your audience. My perspective is that you don’t really need a survey to prove that, we all know from experience that we prefer to hear a good story and not be sold. Yet, it’s taking Madison Avenue ad agencies years to figure out that selling to hard is a waste of money. Here’s the link to the story.

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