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How solid is your brand?

Posted by jmccormack in Marketing Insights on October 1, 2007 | no responses

A recent BusinessWeek piece cited six key characteristics of a strong brand. Which one stands out as the most important?

  1. Relevance
  2. Simplicity
  3. Differentiation
  4. Believability
  5. Credibility
  6. Defensibility

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