Five keys to succeed with direct mail

1. Make them an offer – give them something worth responding to now
2. Create a follow-up strategy – expect them to ignore you at first, and plan how you will follow up
3. Be creative and compelling – ensure that your piece stands out against competing offers
4. Speak to the needs of the audience – can the recipient even relate?
5. Build or buy a bullet-proof list – will the right people even get it?

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