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Bloggers as target influencers

Posted by jmccormack in Marketing Insights, Technology on May 2, 2007 | no responses

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Online advocates and critics can build up and take down brands literally overnight. As words travel quickly online, corporations are getting savvy on interacting with influential bloggers to bolster support. The tough part: how do you decipher who really yields such influence? Who deserves your attention? How do you interact with them? What is proper protocol? A few suggestions come to mind. Her are three thoughts:

  1. Give them access and insight.
  2. Acknowledge their work on your blog.
  3. Don’t blatently try to buy them out.

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