Delivering the Perfect Pitch

Most businesses would fail miserably if held to the challenge of describing their businesses in 10 words or less. Business Week, in a recent article, described how Microsoft and Tellme succeeded to simplify their pitches. My suggestion is not to aim for 10 words but to try to deliver your story in less than 60 seconds. Given enough training, any one can toss out a catchy phrase, but can you craft a story that sets up and pays off in the time it takes to go from 0 to 60 mph?

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