Captive audiences

In the early days of radio and television, there was little choice. People probably didn’t care much either because they were happy to be entertained by novel forms of media. And advertisers loved it, financing the growth and explosion of our modern media machine.Fast forward to our current state. There are so many choices today that content must be immediately appealing to avoid the likelihood of someone switching. Will we ever again see such media captivity? If an audience is basically stationary – at home, at work – probably not. If they’re on the go – especially stuck in traffic – there’s a better chance they might be held captive enough to get them to engage. So consider the advent of automotive broadband access (i.e., mobile Internet radio) as the new media frontier. And advertisers will love it.

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