Ogilvy’s New Digital Chief Discusses Challenges

In a recent interview with several of WPP’s senior excutives, WSJ’s Brian Steinberg addresses one of the pressing issues impacting all agencies: how to find people with deep digital experience. The game is changing so fast, that supply and demand are out of sync. According to the article, “Ogilvy’s move is the latest sign that big traditional ad agencies, under pressure from clients, are trying to make Web-based and mobile advertising a stronger part of their day-to-day operations. But as advertisers are shifting more of their ad budgets into digital media, many are wrestling with a shortage of digitally experienced creative staffers at their ad agencies. The issue was highlighted by Nike’s recent decision to move part of its business away from its longtime ad partner Wieden + Kennedy because of dissatisfaction with the shop’s digital abilities.”

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