Can we ever afford to produce big ideas for small markets?

As the world of media continues to become even more fragmented, how will we ever be able to produce large-scale, high-quality content for niche markets? The existing model of multi-million dollar budgets funding such material does not translate well to a smaller world where we want to produce and distribute entertaining shows to a niche community of a few thousand. If our appetite for media remains strong, how will we ever afford to create compelling content that serves on a smaller scale?

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