Video's big secret

Despite all the hype on Google’s acquisition of YouTube, video will still be widely dismissed as a business communications weapon. As recent editorial pieces at B2B magazine (October 2006) and Revenue magazine (July/August 2006) attest, video needs to be taken seriously. It may be years before companies discover the right way to communicate visually. My partner and I share a 60-second spot explaining why now is the right time.

Video.

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