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What Will Happen When Media Becomes "Do It Yourself"?

In a recent article from the WSJ, Sirius radio announced it will dedicate channel 148 to podcasting, the new phenomenon of creating your own MP3 files and sharing them with others’ iPods and MP3 players. Imagine a day when people have a venue. Their own radio channel, TV station, movie distribution, publishing house. Those days are practically here.

Who will help them create, distribute and promote this new media?

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