Big Media Companies See Shift

NBC Universal names digital chief.

NEW YORK, April 27 (Reuters) – NBC Universal on Wednesday named a president of its digital media unit as it focuses on expansion in high speed Internet and wireless services.

The company, controlled by General Electric (GE.N) named Deborah Reif, formerly NBC Universal’s executive vice president of financial structuring, as the president of the digital unit. She will take over the reins from Brandon Burgess, who will now continue to focus on global business development and new international cable channels, the company said.
NBC Universal, along with the rest of the media industry, is racing to woo new media consumers being slowly siphoned off by entertainment and news on the Internet and over phones.

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