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An organization's messages should work together to tell a clear and compelling story. Sheffield's role is to help create strong narratives that can be easily packaged into content that tells a singular story.

Who is responsible for developing the message? What makes a good message? How can a good story make your message more personal, memorable and impactful?

With many agency models like advertising, PR, events, direct, interactive and others – all with distinct capabilities and delivery channels – an organization might end up with a dozen different messages, some better than others. What they really need is a single story that cuts across all media.

Sheffield is a specialist agency that helps an organization develop a clear and consistent story (i.e., a series of related messages that establishes context) that can be spread through numerous channels. Companies come to us, usually on referral from previous engagements, because we focus on helping them craft their message and package relevant content to tell their story. With that, they can give their executives, sales teams, employees, and agency partners the proper direction to produce campaigns and communication that all support a single story.

It’s a niche offering, but one that has broad appeal.